a creative strategist who shapes marketing strategy, positioning and design for startup founders.

I spent eight years in corporate marketing and design before walking away two years ago to build my own studio. Those eight years taught me how brands are built from the inside. The two years since have taught me what founders actually need on day one.

Since then I've helped business owners take their first real step — turning a rough idea into a brand people recognise. The best part is the message I get afterwards, when a client tells me they finally know where they're going.

I work across branding, packaging, photography, website and social media, always starting with strategy before anything gets designed.

If you'd like to know more, book a discovery call or send me a message and tell me about your project.