Encore Cafe

Encore Cafe is a neighbourhood dessert café nestled in Taman Desa, Kuala Lumpur. With over 11 years of serving the local community, Encore has built a quiet reputation for its quality desserts and comforting food. However, in recent years, the café has faced increasing challenges in keeping up with evolving trends and standing out on social media. Despite their long-standing presence, many still remain unaware of what they offer.

We stepped in to help reset the brand—refreshing their identity and repositioning Encore Café to resonate with today’s audience, both visually and digitally.

ABOUT THE PROJECT /

SERVICES /

Basic Rebranding
Monthly social media content create

YEAR /

2025

Encore café logo with beige background and gold text reading 'encore', and smaller text below saying 'cafe', 'dessert', 'pastry'.
Decorative bakery storefront with large windows, a white door, and chairs outside; interior visible through the windows.
A top-down view of a round table with a white marble surface, holding various plates of partially eaten desserts, including cakes and pastries, along with cups of coffee or tea. Several people's hands are visible reaching for the desserts.
Collage of four images with text. Top left: two people with drinks outdoors, smiling. Top right: person piping white frosting onto small cake slices. Bottom left: person holding a to-go coffee cup with a pastry. Bottom right: three desserts with whipped cream and cookies on a marble surface. The text on the right describes brand tone and voice, emphasizing honesty and warmth.
Comparison of logo variations and brand colors for 'encor9' showing different color schemes and font styles. The left side displays logo variation with gold, black, and white color options. The right side shows the primary, secondary, and additional brand colors with specific color codes.
A split-page design with text on the left side and graphic elements on the right. The left side contains headings and sections about fonts, brand use marks, and promotional ads, written in a minimalistic style. The right side features decorative geometric shapes and lines. The background is light beige.

Social Media

A woman smiling and posing with her hands under her chin at a cafe counter, with jars of cookies and a small Eiffel Tower replica in front of her, and a man with a short hairstyle working in the background.
A plate of tiramisu with cocoa powder and chocolate drizzle, with a Google review overlay describing it as soft, creamy, rich with cocoa and espresso flavor, served in Taman Desa.
A fruit tart called Fruit Flan Shortbread with various fresh fruits on top, including strawberries, blueberries, grapes, kiwi, and peach slices, on a shortbread crust with vanilla custard filling.
A table with a fruit tart, a plate of palmiers cookies, a cup of coffee with latte art, a glass of coffee or latte, and a plate of assorted mini desserts, near a window.
A flyer advertising fresh fruit baked goods with details about delivery options and menu items, featuring a fruit tart with strawberries, blueberries, kiwi, and other fresh fruits.

OTHER DESIGN

THE DOUGH FACTORY

NOIR BREW

NOVA MOCKTAIL

GET CONNECT

WhatsApp Enquires

019 6788080

Instagram

Xiao Hong Shu

Linkedin

WORK FLOW

  • Let’s get to know each other! Tell me about your project, timeline, and budget. This is where we chat about expectations, and I might ask for additional references beyond your website to understand your vision better.

  • Once we’re aligned, I’ll provide a clear brief and pricing details. We’ll go over terms, payment, and everything you should expect, so there are no surprises.

  • This step ensures we’re on the same page about style, preferences, and inspiration. If you have a vision, we refine it together. If you’re open to suggestions, I’ll bring in fresh ideas to explore!

  • With everything set, we begin! I’ll make sure you’re aware of the revision process and timeline upfront so you know exactly what’s coming. Then, it’s time to bring your project to life!