ABOUT THE PROJECT /
The Dough Factory is a pastry supply store based in Petaling Jaya, Malaysia, branching out from the well-known café, The Dough Bakery. For their new icon logo, the brand explored two visual directions—one with a classic feel and the other with a rustic touch.
In the end, they chose the rustic concept: a custom illustration of sourdough nestled in a basket, capturing the heart of their artisanal approach.