Santan Flight Meal Menu

ABOUT THE PROJECT /

Santan, AirAsia’s signature inflight menu brand, was set to launch a new peri-peri chicken dish in celebration of flights to a new African destination.
To capture the excitement, the campaign embraced bold and exaggerated food visuals—showcasing the chicken drenched in sauce, paired with a playful yet fierce backdrop featuring animals like lions or tigers eyeing the dish hungrily.

SERVICE /

Campaign KV
Double sided A4 Menu

Three images: first shows a woman with a snake around her shoulders, second is a bowl of spicy Asian noodles with a cartoon child tossing noodles, third is a black and white photo of a tiger's face.
Comparison of two advertisement options for a food promotion, featuring a bowl of chicken with sauce, and a set of food items including coffee, sandwich, and chicken rice. The first option uses a more muted background with animal elements, the second option uses vibrant colors and a lion silhouette in the background.
A meal tray with broccoli, carrots, corn, roasted potatoes, grilled chicken with sauce, rice, and a large spoon with sauce. A lion's face is faintly visible in the background, and text reads "Santan Meal For The King" with social media handles at the top.

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Xiao Hong Shu

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WORK FLOW

  • Let’s get to know each other! Tell me about your project, timeline, and budget. This is where we chat about expectations, and I might ask for additional references beyond your website to understand your vision better.

  • Once we’re aligned, I’ll provide a clear brief and pricing details. We’ll go over terms, payment, and everything you should expect, so there are no surprises.

  • This step ensures we’re on the same page about style, preferences, and inspiration. If you have a vision, we refine it together. If you’re open to suggestions, I’ll bring in fresh ideas to explore!

  • With everything set, we begin! I’ll make sure you’re aware of the revision process and timeline upfront so you know exactly what’s coming. Then, it’s time to bring your project to life!