The Dough Factory

ABOUT THE PROJECT /

The Dough Factory is a pastry supply store based in Petaling Jaya, Malaysia, branching out from the well-known café, The Dough Bakery. For their new icon logo, the brand explored two visual directions—one with a classic feel and the other with a rustic touch.

In the end, they chose the rustic concept: a custom illustration of sourdough nestled in a basket, capturing the heart of their artisanal approach.

Logo
Signage

SERVICE /

YEAR /

2025

Basket of assorted fresh baked bread and pastries on a table with the logo 'The Dough Factory, Est 2020' overlay.
Man holding a paper shopping bag with a logo for 'The Dough Factory' printed on it, featuring a loaf of bread inside a basket, with 'EST 2020'.
A brown paper takeout box with a handle, placed on a white surface, with a logo sticker that matches the wall logo reading 'The Dough Factory EST 2020'.
A person holding a smartphone displaying the Instagram profile of The Dough Factory Supply with various highlights and posts visible.
Laptop on a beige sofa displaying a presentation with various images and text related to dough or bakery branding, with a brown pillow on the left and beige pillows on the right, and potted plants and bottles in the background.

Design Process

A digital moodboard and color palette for a bakery, featuring logos, packaging designs, branding elements, and draft layouts.
A menu page showcasing two logo options for The Dough Factory. Option 1 features a minimalist line drawing of a croissant with the text in brown and reddish-brown. Option 2 displays a loaf-shaped dark brown background with a white loaf icon and text in brown on a beige background.

OTHER DESIGN

Image of a plate of churros with a glass of coffee, and a plate of assorted mini tarts topped with fruits and creams at a cafe named 'Encore' that offers cafe, desserts, and pastries.

ENCORE CAFE

Collage of food and social media marketing images, including pictures of pizza, pasta, cheese, tomatoes, desserts, and a person using a smartphone.
A cocktail glass with orange juice and a lemon slice garnish, with colorful background and the word 'Novi' in white letters on the glass.

GUSTOSO ITALIAN RESTAURANT

NOVA MOCKTAIL

GET CONNECT

WhatsApp Enquires

019 6788080

Instagram

Xiao Hong Shu

Linkedin

WORK FLOW

  • Let’s get to know each other! Tell me about your project, timeline, and budget. This is where we chat about expectations, and I might ask for additional references beyond your website to understand your vision better.

  • Once we’re aligned, I’ll provide a clear brief and pricing details. We’ll go over terms, payment, and everything you should expect, so there are no surprises.

  • This step ensures we’re on the same page about style, preferences, and inspiration. If you have a vision, we refine it together. If you’re open to suggestions, I’ll bring in fresh ideas to explore!

  • With everything set, we begin! I’ll make sure you’re aware of the revision process and timeline upfront so you know exactly what’s coming. Then, it’s time to bring your project to life!